Nike Air Max
Nike introduced its Air Cushioning Technology in 1979. By embedding Air Cushioning in the midsoles of its running shoes, it changed the way athletes approached and reacted to athletic performance forever. Eight years later, as Nike continued to bring the latest scientific discoveries to footwear design, the Nike Air component became larger – meaning greater cushioning and comfort – and was made visible for the first time in the Air Max shoe: now athletes could see as well as feel the benefits of Nike Air. Many Nike Air products were developed since then and many of them grew to become icons on and off the track.